Bringing research results to market can only be successfully achieved through collaboration, a solid institutional background and a shift in mindset – this was the key message of the second event in the conference series launched to mark the 10th anniversary of the National Research, Development and Innovation Office (NRDI Office), held on 29 May at the Museum of Ethnography. The event, held with the active involvement of the Hungarian Project Management Association, showcased current challenges and promising examples from the research-university-innovation ecosystem.